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#100HairDays Instagram Challenge

Yesterday, the Sarah Potempa team started a #100HairDays challenge on Instagram. We would love for you to join! 

Here's how it works:

Everyday for 100 days, post a different hairstyle to your Instagram page. This means you will have 100 hair pictures on your Instagram and no two hairstyles should be the same!

Be creative. Include cute hair accessories, hats, buns, braids, straight hair, curly hair, wigs, fake bangs, hair chalk... ANYTHING! This is your chance to experiment with your hair!

Please include #100HairDays, ‪#‎SarahPotempa‬ and @SarahPotempa in your caption and include the corresponding day, i.e. Day One, Day Two, etc. If you use your BEACHWAVER™ or WRAP UP™ be sure to include @thebeachwaver and @WrapUpBun. We may just feature your look!

Example: DAY ONE: Rocking a #fishtail crown #braid today! #100HairDays #SarahPotempa @SarahPotempa


Beauty Chat: Sarah Potempa on Summer Hair

With her flaxen lengthy locks and soap-opera star features, celebrity hair stylist Sarah
Potempa could easily be mistaken for one of the Hollywood names whom she primps to perfection. The Aussie spokesperson has manipulated the manes of such luminaries as Mary Kate and Ashley Olsen, Lea Michele, and Michelle Williams. She invented a genius tool (and favorite of ELLE editors), the Beachwaver, which is a revolutionary, computerized rotating curling iron with a motorized barrel and ceramic cold powdered plates. Using it on loosely dried hair yields Gisele Bündchen waves a snap, and the experience seems akin to a gadget Judy Jetson would use on her own locks. The mastermind chats about fighting frizz, date night ideas, and how to protect your mop from salt and chlorine.
To read the full article click here!



We loved Peter Butler‘s faux bob he created on the Emmy Award Winner, Claire Danes. This polished look was a huge topic of conversation among Beauty Bloggers and Emmy watchers alike… The question at hand was, “Is this faux or for real?”

We found out from Peter that it was indeed a faux bob. Upon his Twitter approval that The WRAP UP™ was the perfect way to recreate it at home, Grace tried it! Check out the pictures and her steps below!

  1. Part your hair in a deep side part

  2. Run your Ceramic Styling Iron + Blowout Attachments through the front section to create a slight bend in the hair

  3. Gather hair into a low ponytail and pull hair through The WRAP UP™

  4. Pinch The WRAP UP™ closed and slide down towards the end of the hair. Then roll up towards the base of the neck.

  5. Bend The WRAP UP™ forward to the shape of your neck and secure with two inch bobby pins

  6. Spritz hair with a flexible hair spray to give a clean and polished faux bob look.If your event is not as formal as the Emmys, feel free to “mess it up a little bit” and add some texture.


Wedding 'do how-to for budget brides

Skipping the salon can be a big money saver for budget-conscious brides, but how do you make a DIY 'do stand out from the every day?

Sarah Potempa, a New York hairstylist who coiffs models and celebrities for runway shows and fashion magazine shoots, describes how to glam up a tousled down-do and bring elegance to a classic bun — all by yourself (or with the help of trusty bridesmaids).

A word of caution: Always do a practice run before your big day, and take pictures, to make sure it's the look you want and that you can pull it off.

Beachy glam

After washing your hair, figure out where you'll want your part. A middle part is more relaxed. A side part is more old-Hollywood glamour.

Loosely blow-dry (don't straighten) your hair, flipping your head down to get some volume at the roots. When it's 80 percent dry, use a brush to smooth down the ends. Optional: Apply a soft mousse while your hair is still damp (Potempa likes Aussie's "Catch the Wave Mousse and Leave-in Conditioner").

Once it's completely dry, separate the left and right halves of your hair and bring them forward, as though you're making pigtails. Starting on one side, separate the top 3/4 of your hair and clip it out of the way, leaving you with a row of hair at the bottom of your head. You will be curling by section, starting at the back and working your way forward.

Holding the curling iron upside down, so that the handle is pointing to the ceiling, clamp the first 1-inch section of hair at the base of the iron. Rotate the iron away from your head so that your hair forms a spiral up the shaft of the iron, stopping when you get close to the roots. Hold it for 10 seconds (up to 15 seconds if you have very fine hair), then pull the iron out. Do not run your fingers through the curl yet.

Repeat for each one-inch section of hair, working from back to front. When the bottom row is done (usually two or three curls), release the clip to separate the next row up (about 1.5-inch wide) and do the same thing. Then do the next row up, etc. Once that side of your head is finished, do the other side, always going from back to front, bottom to top, rotating the iron away from your face.

With the curls still intact, spritz your hair with a hair spray that is both flexible and strong hold. Then run your fingers through your hair. If you have hair that easily holds curl, you could run your fingers through before applying hair spray. If you have very fine hair, consider spraying before you start curling.

If you have kinks or frizz around your hairline, use a small touch-up straightening iron to smooth them out (and bring it with you for emergency touch-ups).

Save time: Save half an hour by using the Beachwaver, a new motorized rotating curling iron from Potempa. The Beachwaver does the rotating for you and has a switch that specifies whether you're working on your right side or left side, so that all the waves go in the right direction. $179 at

For more Wedding do's on a budget check out the full article here!