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The Award Goes to...

SARAHPOTEMPA, Inc. is thrilled to announce that on September 9th the Beachwaver was named the “Best Curling Iron” in the Allure Best of Beauty Awards for 2013. The Allure Editor-in-Chief, Linda Wells, announced the winning products at Lincoln Center, during New York Fashion Week.

“People refer to this award as the Oscars of the beauty industry. I feel so honored to have received this award for my BEACHWAVER™. Having spent countless hours in research and development, from my initial sketch to overseeing the cutting of the steel for the molds, this is a truly innovative product. As a hairstylist, I am proud to say that my idea has become a reality and even prouder that the beauty industry acknowledges my tool as the Best Curling Iron on the market”. - Sarah Potempa



On June 18th, Sarah styled both the gorgeous Stacy Kiebler and the amazing Emily VanCamp for the Clinique Dramatically Different Event!  It was a rainy night so both ladies wanted looks that could withstand the humidity and let them wear their hair up.  Check out their dramatically different looks!

For Stacy, Sarah combed all of her hair back to a low ponytail and then used the WRAP UP to make a chic bun at the nape of her neck.  This look is casual but polished and great for a hot summer day!  On Emily, Sarah used a much higher ponytail and then braided the pony tail before winding it into a bun for a more boho vibe that’s still sophisticated for a night out!

People Magazine loved Emily’s look so much, they called Sarah and Make Up Artist Jake Bailey for their How To on the look.

  1. Start by smoothing out all the hair with The SARAH POTEMPA Ceramic Styling Iron.
  2. Then spray a flexible hairspray, like Aussie’s Sprunch, directly on the “On Set” Styling Brush, which is a Nylon/Boar Bristle mix, and brush the hair up into a high ponytail.  Secure with an elastic.

    TIP: To get a smooth high ponytail, look up when brushing!

  3. Apply a smoothing cream to the ponytail and root (also a bit of Fatboy pomade ( can help with flyaways) to add shine.  Braid all the way down and secure with a clear elastic.

  4. Wrap the braid around the ponytail, securing it with a mix of hair pins and bobby pins to create the visible shape.

We love both the dramatically different bun looks for this summer!



For the past three years, I have had the pleasure of styling hair for the JETS Cheerleaders Calendar shoot!  From Aruba to Puerto Rico to this year in The Cayman Islands, it has always been one of my favorite shoots!

For the shoot, the hair vibe was super sexy beachy hair (one of my favorite looks!). To achieve these styles our tools were on set daily to help get the girls looking great.  The “On Set” Styling Brush, The BEACHWAVER™ and our exciting cordless Jet-Setter iron  were perfect companions to style on the beach!

This was my first trip to bring our brand new iron, The Jet-Setter! It is an amazing cordless rechargeable styling iron. It will be launching this July on Joyus and is sure to be a favorite among girls on the go, editorial hairstylists, and cheerleaders!! I’m personally so excited about this iron as it made my job in the Cayman Islands so much easier. I could literally curl, iron, and touch-up the girls on the beach without an outlet!!

The beach is one of my favorite places to be and going there for work is even better!! In addition to all the beautiful locations, the crew and cheerleaders were such amazing people to spend time with! I even got a cute picture with cheerleaders and my baby bump! I am super happy to have just found out it’s a girl…and I know she will love this  picture of her with the JETS Cheerleaders when she is older!

 A special thanks to the amazingly talented, Daisy Johnson, who shot all the gorgeous photos of the girls on the beach, in the coves, and at sunset…I can’t wait for the release of the official  JETS Calendar this Fall!



Gregory Alan is one of our personal favorite editorial hairstylists here at SARAHPOTEMPA, Inc! He has assisted Sarah for many years on editorial shoots, runway shows, and styling celebrities. He was also part of the styling team for our Sarah Potempa/Sarah Silver shoot (fabulous images below!)

Gregory worked with Sheena Trivedi for her presentation in midtown for Fashion Week FW ’13. He styled the two models using The WRAP UP™ for Sheena’s futuristic inspired collection. He was inspired by the mod cuts of the clothing and wanted a hairstyle to match, so he chose to stack two WRAP UPs™ to achieve this innovative, double halo look.

How To:

  1. Prep wet hair with flexible mousse (Gregory loves Salon Grafix Styling Mousse)
  2. Blow dry smooth

  3. Section out crown, from ear to ear

  4. Stack both WRAP UPs™ and slide down front section of hair

  5. Over direct tension with each rotation until you reach the crown

  6. Close each side of the WRAP UP™

  7. Use The BEACHWAVER™ on the remaining section of the hair and tease by using the “On Set” Styling Brush. Apply a light finishing hairspray to finish the look.


Voila! What innovative looks have you created using The WRAP UP™?