FOUNDERS FEATURE
Sarah, Erin and Emily
The Beachwaver Co. is founded and led by celebrity hairstylist Sarah Potempa and her sisters, Erin and Emily — a lawyer and photographer turned beauty innovators. With 12 patents, 21 trademarks, and 75+ Beauty Awards, they created the first rotating curling iron and a science-backed haircare line designed to help women everywhere look and feel confident.