Privacy – The Beachwaver Co.

Privacy and Cookie Policy of The Beachwaver Co.® 

The following policy summarizes the commitment of The Beachwaver Co.® (“our”, “we”, or “company”) to the privacy of its visitors. Maintaining your privacy is of utmost importance to us and we will make every effort to protect you and your personal information. We want you to have confidence when visiting (“Website”), subscribing, shopping, and otherwise utilizing our website. To better protect your privacy we provide this notice explaining our online information practices. Except as specifically indicated, this policy applies only to our website and does not apply to any other websites that may be accessible through our website, such as social media platforms, advertising links, or other third-party websites that may be linked through our website. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. Information submitted by users to our store will be transmitted to and shared with third parties that may be located in other countries, in order to provide services to such users, including but not limited to transaction processing and fraud prevention.


The Information We Collect:

On our website, we may ask you to provide us the following types of personal information:

  • For registration, online surveys, and other online forms we may ask users to provide their names, email addresses, age group, birth date, and other contact information.

  • For making a purchase, we will collect your email, name, billing address, payment information, and delivery address. We will also collect payment information including (i) your name as it appears on the card; (ii) the credit card type; (iii) a valid credit card number; (iv) the date of expiration of your credit card; (v) your billing address; and (vi) any activation numbers or codes needed to charge your card.

  • For marketing activities, we may collect your email address via cookies and pixels on the website through the use of trusted third party partners.  These partners may combine your email information with other information they have access to such as mailing address so that we may serve relevant marketing offers to you via direct mail.  

  • We may also collect personal information that you submit to us voluntarily when you correspond with us or interact with our Customer Service.

  • Additionally, our servers automatically recognize visitors’ domain names , IP addresses, (the number assigned to computers on the Internet), browser type, domain names and access times. We may use automatic data collection technologies to collect certain information about your online activities.

  • Cookies: What is a cookie? A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. We assign a different cookie to each device that accesses our website.


More on Cookies:

  • We use cookies to recognize your device and provide you with a personalized experience on our websites. We also use cookies as part of our Service, for example to operate the shopping cart.

  • We may also use web beacons and other automated tracking methods on our websites, in communications with you, and in our products and services, to measure performance and engagement. For example to provide Reviews of our products.

  • The website may also gather “traffic data” that may be helpful for marketing purposes or for improving the services we offer. From time to time, the website may use the standard “cookies” feature, commonly used in internet browser applications. Cookies allow us to store a small piece of data on your computer about your visit to our website. One example of this is when you choose to save your password so that you do not have to re-enter it each time you visit the website. Cookies help us learn which areas of our website are useful and which areas need improvement. You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience at our website may be diminished and some features may not work properly.

  • We may use functional cookies to remember choices you’ve made or information you’ve provided.

  • We may use user-centric security cookies to detect authentication abuses to increase the security of the service.

  • We may use flash cookies to store technical data needed to play back video or audio content.

  • We may use cookies to store a user’s preference regarding a service across web pages.

  • We may use analytics cookies, both first party and third party to measure how visitors use our website so that we can make relevant improvements.

  • We may update and/or change the way we use cookies at any time.


Setting up an Account :

In order to purchase any products from our website, you will have to provide your email and mailing address, name, credit card, or other payment information. You also have the option to set up an account. The account requires a password and it is your responsibility to maintain the secrecy of the password to your account. For any issues relating to your account, please contact us through Should you
want your account removed, include “Remove Account” in the subject line.


The Way We Use Information:

In general, we may use your personal information to:

  • Administer your account and verify your identity;

  • Process your payments and fulfill your orders;

  • Provide you with Customer Support;

  • Tailor the features and performance of our website to you;

  • Market our products to you;

  • Respond to your requests and/or troubleshoot problems;

  • Improve the quality of our website and products;

  • Communicate with you about your purchases, including to solicit your review of the products purchased.

  • See the Detailed Cookies section below for more specific information.

You may choose to subscribe to receive emails from the website regarding promotions, news, product releases, or other events. The information you submit on our website will not be used for this purpose unless you subscribe. We do not share this information with outside parties except to the extent necessary to complete your request. We may disclose your personal information: (i) to third party vendors who help us serve you, including vendors that help us verify your identity and vendors that process payments for us; (ii) to third parties to whom you ask or authorize us to send personal information by opting in; (iii) to any subsidiary organizations, joint ventures, or other organizations under our control (collectively, “Affiliates”), in which case we will require our affiliates to honor this Privacy Statement; (iv) to a company that merges with us, acquires us, or purchases substantially all of our assets, in which case such company may continue to process your personal information as set forth in this Privacy Statement; or (v) if we believe in good faith that such disclosure is necessary to: (1) resolve disputes, investigate problems, or enforce our Terms of Service; (2) comply with relevant laws or to respond to requests from law enforcement; or (3) protect and defend our rights or property or the rights and property of you or third parties.

Under no circumstances will we sell your personal information to a third party.


Your Choices

You can always decline to provide any personal information to us - it is your choice, and you are under no obligation to provide personal information to us. However, if you decide not to provide such information, then you may not be able to use or purchase from our site. At any point, you may access, review, and modify your personal information from your account by contacting us at the number and/or email provided below. 

Should you decide to stop receiving promotional emails, we provide instructions in those emails to unsubscribe and will respect your decision to unsubscribe by removing you from the newsletter.

Should you decide to stop receiving promotional mail from us, please email, and we will respect your decision to unsubscribe from our postal mailing list.

We use non-identifying and aggregate information to better design our website and to share with advertisers.  When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting Traffic and transaction information may also be shared with advertisers or third-party businesses on an aggregate and anonymous basis. We may use anonymous IP addresses to diagnose server or website problems, to administer the website or to provide you with more display content according to your preference.  Promotions or advertisers on our website may utilize cookies. We do not have access to or control over the information collected by advertisers you may visit from our website.

 In order to accommodate changes in our business, we may sell or buy portions of our company or other companies or assets, including the information collected through this website or otherwise collected in connection with the website. If our company or substantially all of its assets are acquired, customer information will be one of the assets transferred to the acquirer.


Data Security:

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use reasonable technology to help prevent interference or access from unauthorized persons. Sensitive information is transmitted securely. Despite such efforts, however, please note that no company, including us, can fully eliminate risks or guarantee the security of your personal information; unauthorized entry or use, hardware or software failure, and other factors may compromise the security of information about you at any time. Consequently, we do not guarantee the security of any information or our ability to prevent any such loss, misuse, or otherwise to you or to any third party arising out of any such loss, misuse, or alteration.

Our servers and those of our partners are Privacy Shield compliant. For customers outside of the U.S., data is transferred to and stored in the U.S. and Canada in order to fulfill our business commitments to you. Our servers, our service providers, and our partners, are Privacy Shield compliant. Additional information is in the below table with links to our partners’ privacy statements.



Our website is a general audience website and no portion of the website is directed specifically to children under 13. We do not collect or maintain information at our website from those we actually know are under 13. If we learn or have reason to suspect that a website user is under 13, we will delete any personal information in that user’s account.


Public Forums:

The website may include interactive forums such as message boards, chat rooms, or comments sections. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.


Third Party Links:

The website may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices, collection, use, maintenance, sharing or disclosure of data, or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies. We encourage you to read the privacy policies of websites that you visit before submitting personal information.



To offer you Purple Dot pre-orders, we pass Purple Dot certain aspects of your personal information, such as contact and order details. You can find general information about Purple Dot here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Purple Dot's privacy policy.



Should you have other questions or concerns about these privacy policies, please contact us at

We reserve the right to update, alter, or modify this privacy policy at any time and without notice to you. Any update, alteration, or modification made will become immediately effective upon posting to this website.


_abUsed in connection with access to admin.2y
_customer_account_shop_sessionsUsed in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts30d
_secure_account_session_idUsed to track a user's session for new customer accounts30d
_secure_session_idUsed to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected.24h
_shopify_countryFor shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request.session
_shopify_mUsed for managing customer privacy settings.1y
_shopify_tmUsed for managing customer privacy settings.30min
_shopify_twUsed for managing customer privacy settings.2w
_storefront_uUsed to facilitate updating customer account information.1min
_tracking_consentUsed to store a user's preferences if a merchant has set up privacy rules in the visitor's region.1y
_cmp_aUsed for managing customer privacy settings.1d
cUsed in connection with checkout.1y
cartUsed in connection with shopping cart.2w
cart_currencySet after a checkout is completed to ensure that new carts are in the same currency as the last checkout.2w
cart_sigA hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.2w
cart_tsUsed in connection with checkout.2w
cart_verUsed in connection with shopping cart.2w
checkoutUsed in connection with checkout.4w
checkout_tokenUsed in connection with checkout.1y
customer_account_localeUsed in connection with new customer accounts1y
dynamic_checkout_shown_on_cartUsed in connection with checkout.30min
hide_shopify_pay_for_checkoutUsed in connection with checkout.session
keep_aliveUsed in connection with buyer localization.2w
master_device_idUsed in connection with merchant login.2y
previous_stepUsed in connection with checkout.1y
discount_codeUsed in connection with checkout.session
remember_meUsed in connection with checkout.1y
secure_customer_sigUsed to identify a user after they sign into a shop as a customer so they do not need to log in again.1y
shopify_payUsed in connection with checkout.1y
shopify_pay_redirectUsed in connection with checkout.1 hour, 3w or 1y depending on value
shop_pay_acceleratedUsed in connection with checkout.1y
source_nameUsed in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app.session
storefront_digestStores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected.2y
tracked_start_checkoutUsed in connection with checkout.1y
checkout_session_lookupUsed in connection with checkout.3w
checkout_prefillUsed in connection with checkout.5m
checkout_queue_tokenUsed in connection with checkout.1y
checkout_queue_checkout_tokenUsed in connection with checkout.1y
checkout_worker_sessionUsed in connection with checkout.3d
checkout_session_tokenUsed in connection with checkout.3w
checkout_session_token_<<token>>Used in connection with checkout.3w
cookietestUsed to ensure our systems are working correctly1m
orderUsed in connection with order status page.3w
identity-stateUsed in connection with customer authentication24h
identity-state-<<token>>Used in connection with customer authentication24h
identity_customer_account_numberUsed in connection with customer authentication12w
card_update_verification_idUsed in connection with checkout.20m
customer_account_new_loginUsed in connection with customer authentication20m
customer_account_previewUsed in connection with customer authentication7d
customer_payment_methodUsed in connection with checkout.1h
customer_shop_pay_agreementUsed in connection with checkout.20m
pay_update_intent_idUsed in connection with checkout.20m
localizationUsed in connection with checkout.2w
profile_preview_tokenUsed in connection with checkout.5m
login_with_shop_finalizeUsed in connection with customer authentication5m
preview_themeUsed in connection with the theme editorsession
shopify-editor-unconfirmed-settingsUsed in connection with the theme editor16h
wpm-test-cookieUsed to ensure our systems are working correctly.session

Reporting and Analytics

_landing_pageTrack landing pages.2w
_orig_referrerTrack landing pages.2w
_sShopify analytics.30min
_shopify_dShopify analytics.session
_shopify_fsShopify analytics.30min
_shopify_sShopify analytics.30min
_shopify_sa_pShopify analytics relating to marketing & referrals.30min
_shopify_sa_tShopify analytics relating to marketing & referrals.30min
_shopify_yShopify analytics.1y
_yShopify analytics.1y
_shopify_gaShopify and Google Analytics.session
customer_auth_providerShopify analytics.session
customer_auth_session_created_atShopify analytics.session
shop_analyticsShopify analytics.1y
unique_interaction_idShopify analytics.10min


For more information on Shopify website cookies please see:

We may use the following providers as indicated below:



We use Shopify as a web store platform.

We use to provide Review content.


We use Klaviyo to send emails to our members


We use Google to help measure how users access the site.


We use Facebook to allow visitors to our website to interact with and share content via Facebook's social media platform.


We use Pinterest to allow visitors to our website to interact with and share content via Pinterest's social media platform.


We use Twitter to allow visitors to our website to interact with and share content via Twitter's social media platform.


We use YouTube to display video content.

RechargeWe use Recharge for subscription service.

We use to provide customers with a rewards/loyalty program.


We use Zendesk to provide customer service on our website.


We use Instagram to engage with our followers on social media.

Attentive Mobile

We use Attentive Mobile for SMS. 

updated February 2024