The Beachwaver Co creates yet another global phenomenon as the official Hair Sponsor for the Victorias Secret Fashion show from 2015-2016. Official hair spokesperson for The Beachwaver Co. at the Victoria's Secret Fashion Show, celebrity hairstylist and creative genius behind the Beachwaver®, Sarah Potempa, and her award-winning Beachwaver® tool, was behind the bombshell waves striking the 2016 Victoria's Secret runway.
Collabs & Partnerships
Beachwaver x LA Fashion Week
Beachwaver was the official hair tool sponsor of the Art Hearts Fashion 2022 shows! Our stylists worked with the backstage team to style models for 20+ designer runway shows over 4 days!
Beachwaver x NYFW
Beachwaver was the official hair sponsor of Art Hearts Fashion's New York Fashion Week February 2023 shows! Our founder and celebrity hairstylist, Sarah Potempa, worked with the backstage team to style 500+ models for 30+ designer runway shows!
Beachwaver x BAKED BY MELISSA
Beachwaver x @theresavandamstylist
We teamed up with professional hairstylist & TikTok sensation @theresavandamstylist to create the Prism Collection, which features a Beachwaver curling iron + matching hair scrunchie and Darby clips inspired by her rainbow hair color creations!
Beachwaver x @erinduganjurchak
We teamed up with beauty TikTok sensation @erinduganjurchak to create the Retro Waves Collection, which features a Beachwaver curling iron in two sizes + matching hair accessories!
Beachwaver x IMAGE Skincare
For the 2022 holiday season, we partnered with IMAGE Skincare to bring customers a good hair & a good skin day! For a limited time, our Good Vibes Moisturizing Shampoo & Conditioner was a Gift With Purchase on IMAGESkincare.com. Our female-founders also hosted a Power Panel Instagram Live, and we hosted a giveaway!
Beachwaver x NYFW
Beachwaver was the official hair tool & haircare sponsor of the Runway7 New York Fashion Week 2022 shows! Our founder and celebrity hairstylist, Sarah Potempa, worked with the backstage team to style 500+ models for 30+ designer runway shows!
Beachwaver x @JustClassicallyCassidy
We teamed up with TikTok hair tutorial queen, @justclassicallycassie, to create the Just Classically You! Collection, which features a Beachwaver curling iron, hair accessories and brushes!
Beachwaver x Lively
Beachwaver joined @wearlively for their #SummerExperienceTour at their four store locations in NYC, Boston, Chicago & Austin! Beachwaver ambassadors & hairstylists were on-site providing free hairstyling for customers, including @styled_by_stephanie, @kaciacowanartistry, @michaliagins and @divinebeautybyalex.
Beachwaver x Ultimate Stylist
Beachwaver is a sponsor of the 2022 Ultimate Stylist competition! Ultimate Stylist is a charity-based competition, which supports the Born This Way Foundation whose mission is to support the mental health of young people by funding programs and research for mental wellness. Beauty professionals compete to win $10K cash and to be featured in Life & Style Magazine!
Beachwaver x Stila Cosmetics
Inspired by Stila Cosmetics’ iconic Kitten shade, we created the Beachwaver B1 Kitten Glitter which featured a stunning champagne and rose gold ombre sparkle. The Kitten Karma Liquid Eye Shadow was a gift with purchase for the 2020 holiday season!
Beachwaver x NYFW
Beachwaver makes waves behind the scenes at New York Fashion Week. Spotted as the hair crew at Kate Spade, Milly and Ulla Johnson's show.