Collabs – The Beachwaver Co.

Collabs & Partnerships


Beachwaver x Victoria's Secret

image of Victoria secret model with blonde beachwaves and a curler in her hair.
image of Sarah Potempa curling Kendal Jenners Hair
image of Victoria Secret Angel with her back to the camera showing off her pink Victoria Secret PARIS 2016
image of Victoria Secret Angel with dark hair getting her hair curled

The Beachwaver Co creates yet another global phenomenon as the official Hair Sponsor for the Victorias Secret Fashion show from 2015-2016. Official hair spokesperson for The Beachwaver Co. at the Victoria's Secret Fashion Show, celebrity hairstylist and creative genius behind the Beachwaver®, Sarah Potempa, and her award-winning Beachwaver® tool, was behind the bombshell waves striking the 2016 Victoria's Secret runway.


Beachwaver x LA Fashion Week

Image of Tools lined up backstage at LA Fashion Week
Image of a red haired model walking the stage with long beachy waves and a green dress
Image of an aerial view of the backstage at LA Fashion Week where models are getting styles for the runway.
Image of close up of the S.75 Beachwaver as it styles someones hair.

Beachwaver was the official hair tool sponsor of the Art Hearts Fashion 2022 shows! Our stylists worked with the backstage team to style models for 20+ designer runway shows over 4 days!


Beachwaver x NYFW

Image of Sarah Potempa posing with a model at NYFW after styling her hair in voluminous beachy waves.
Image of a model at NYFW getting her hair slicked back with the Epic Flex Gel in a sleek look.
Image of a model getting her hair styles into a sleek braided look backstage at NYFW
Image of 2 models posing in colorful eccentric outfits

Beachwaver was the official hair sponsor of Art Hearts Fashion's New York Fashion Week February 2023 shows! Our founder and celebrity hairstylist, Sarah Potempa, worked with the backstage team to style 500+ models for 30+ designer runway shows!


Beachwaver x Tarte

Beachwaver and Tarte Cosmetics teamed up to host an influencer Glam Suite for festival season where @sarahpotempa and @ciaobello82  created MAJOR festival hair styling.


Beachwaver x BAKED BY MELISSA

Image of Sarah Potempa and Baked by Melissa posing with a beach waver and cupcakes
Image of Baked by melissa curler and scrunchie
Image of Sarah Potempa with the collab curler in her hair
Image of 3 of the tie-dye curlers
As female founders driven to help make lives easier and sweeter, Baked by Melissa co-founder & CEO Melissa Ben-Ishay and celebrity hairstylist and Beachwaver founder & CEO Sarah Potempa teamed up to create this tie-dye set in honor of Beachwaver’s 11th birthday. The Beachwaver x Baked by Melissa set includes: Beachwaver B1 Baked By Melissa + Baked By Melissa Oversized Scrunchie!

Beachwaver x @theresavandamstylist

Image of Theresa Van Dam with the Prism Beachwaver in her hair
Image of Prism dyed hair in the colors green blue and purple
Image of prism collection which includes two Derby clips a beach waver B1 curling iron and a prism jumbo scrunchie.
Image of prism curler curling hair

We teamed up with professional hairstylist & TikTok sensation @theresavandamstylist to create the Prism Collection, which features a Beachwaver curling iron + matching hair scrunchie and Darby clips inspired by her rainbow hair color creations!


Beachwaver x @erinduganjurchak

Image of TikTok star Erin Dugan in groovy matching set
Image of Erin Dugan curling her hair with Retro Beachwaver
Image of Retro waves collection
Image of Erin Dugan headshot

We teamed up with beauty TikTok sensation @erinduganjurchak to create the Retro Waves Collection, which features a Beachwaver curling iron in two sizes + matching hair accessories!


Beachwaver x IMAGE Skincare

Image of Good Vibes shampoo and conditioner photographed on a dock
Image of good vibes collection with image skincare
Image of good vibes collection with image skincare
Image of good vibes collection with image skincare

For the 2022 holiday season, we partnered with IMAGE Skincare to bring customers a good hair & a good skin day! For a limited time, our Good Vibes Moisturizing Shampoo & Conditioner was a Gift With Purchase on IMAGESkincare.com. Our female-founders also hosted a Power Panel Instagram Live, and we hosted a giveaway!


Beachwaver x Miami Swim Week

Image of Back stage at Miami Swim Week where model is getting ready with a bright feathery headdress on
Image of model backstage at Miami Swim week getting her bright blonde hair curled by the Beachwaver Pro
Image of Model with tight curls getting her hair touched up backstage at Miami Swim week with the S.75
Image of Model with blonde hair getting Beachwaved by the Neon B1 Beachwaver

Beachwaver was the official hair tool sponsor of the Art Hearts Fashion shows during Miami Swim Week 2022! Our founder and celebrity hairstylist, Sarah Potempa, worked with the backstage team to style 500+ models for 35+ designer runway shows!


Beachwaver x Here for the Dreams Event

Image of Two women giving a speech at the event
Image of A stylist curling someones hair with the B1 Beachwaver
Image of person looking at themselve in the mirror as they get there hair styled
Image of Stylist curling hair with the S.75 Beachwaver

We partnered with @themoderndaywife to provide a hairstyling touch-up bar at their 2023 Women's Month event at The Godfrey Hotel Hollywood!


Beachwaver x NYFW

Image of Blonde hair being styled by the 3B waver
Image of Model at NYFW getting her dark brow hair styled with beachy waves
 black and white image of glam model with short beach waves
Image of hair flipped down with epic flex ready to be applied to the hair.

Beachwaver was the official hair tool & haircare sponsor of the Runway7 New York Fashion Week 2022 shows! Our founder and celebrity hairstylist, Sarah Potempa, worked with the backstage team to style 500+ models for 30+ designer runway shows!


Beachwaver x @JustClassicallyCassidy

Image of Beach waved hair with floral ribbon in hair.
Image of Cassidy brushing out her hair with the floral brush.
Image of Cassidy with the Classically You Collection beach waver in her hair
Image of Cassidy with bubble braid using the jumbo scrunchies

We teamed up with TikTok hair tutorial queen, @justclassicallycassie, to create the Just Classically You! Collection, which features a Beachwaver curling iron, hair accessories and brushes!


Beachwaver x Jill Zarin Annual Charity Luncheon

Image of sleek ponytail closeup
Image of Polynesian pink sugar perfume
Image of Floral collection spread out on the table
Image of 2 women posed together at the event

Beachwaver joined @mrsjillzarin at her annual charity luncheon in the Hamptons in summer 2022! Beachwaver stylists @styled_by_stephanie and @michelepritchardhair were on site providing hairstyling for guests!


Beachwaver x Tarte

Image of Sarah Potempa touching up models hair at festival
Image of model styled by Beachwaver and Tarte posing in snd at festival
Image of Four models posing in front of ferris wheel at festival
Image of Model with blonde beachwaves and glowy makeup  posing showing off her festival braid

Beachwaver and Tarte Cosmetics teamed up to host an influencer Glam Suite for festival season! Sarah Potempa and Gregory Alan created tons of cool hairstyles - check out our faves here. 


Beachwaver x Lively

Image of Front of the lively building with a floral arrangement and sign.
Image of Neon Desert B1 photographed in front of a plant
Image of Lively sign with a colorful collage
Image of Long line in front of the lively building.

Beachwaver joined @wearlively for their #SummerExperienceTour at their four store locations in NYC, Boston, Chicago & Austin! Beachwaver ambassadors & hairstylists were on-site providing free hairstyling for customers, including @styled_by_stephanie, @kaciacowanartistry, @michaliagins and @divinebeautybyalex.


Beachwaver x 12th TRIBE

Image of Sarah Potempa in 12th tribe sequin jacket holding the holiday b1 beachwaver
Image of Model getting her hair styled with the b1 while wearing the 12th tribe jacket
Image of Blonde women posing with the black glitter b1 and wearing the sequin 12th tribe jacket
Image of selfie of women with beach waves wearing the 12th tribe jacket
We teamed up with @shop12thtribe to host a festival-themed giveaway, featuring 12th Tribe's Sequin Fringe Jacket + a Beachwaver curling iron,
Braid Balm & more!

Beachwaver x Ultimate Stylist

 Image of Black and White image of model getting her hair styled by Sarah Potempa in front of audience
Image of Long dark hair styled with loose beachwaves
Image of Black and white image of sarah curling Kendal Jenners hair
Image of Beachwaver tools lined up in a line backstage.

Beachwaver is a sponsor of the 2022 Ultimate Stylist competition! Ultimate Stylist is a charity-based competition, which supports the Born This Way Foundation whose mission is to support the mental health of young people by funding programs and research for mental wellness. Beauty professionals compete to win $10K cash and to be featured in Life & Style Magazine!


Beachwaver x Akira

Image of Sarah Potempa and Model in the neon Akira collection  holding up neon B1 Beachwavers
Image of Model in a multicolore neon set curling her hair with the Neon B1 Beachwaver
Image of Sarah Potempa Fixing up model a their photo is taken
Image of model in a blue and yellow block color dress using the Neon B1

Beachwaver teamed up with Akira to create content featuring our Neon Collection! @ranvier.villamil, one of our Wave ambassadors, was a model, and @hairandmakeupbyjennie, one of our Beachwaver certified hairstylists, assisted Sarah Potempa on set.


Beachwaver x Pretty Little Thing

Image of Model at NYFW with voluminous red curls getting her eyebrow makeup done
Image of Beachwaver Tools lined up backstage
Image of Back of head as mode walks the  runway showing off her intricate braid with jewelry added.
Image of Beachwaver Pro styling hair

Sarah Potempa and her team of hairstylists joined the Pretty Little Thing team backstage at New York Fashion Week! Here, we debuted our Catwalk Collection and created iconic runway looks for the @teyanataylor x PLT show.


Beachwaver x It Gets Better Project

Image of Model in a rainbow pastel jacket showing of their long brown beachy waves
Image of 3 of the love collection B1 curlers
Image of Model with dark brown hair using the Love B1
Image of Love B1 collection by the pool

In honor of celebrating LOVE, we created the LOVE Collection in partnership with the It Gets Better Project, which supports LGBTQ+ youth around the globe.


Beachwaver x Stila Cosmetics

Image of pink b1 Beachwaver hair curler and Stila Glitter Makeup on a pink glitter Background
Image of CEO Sarah Potempo using the Stila eye makeup
Image of pink b1 Beachwaver hair curler
Image of pink b1 Beachwaver hair curler curlinhg a brunette with highlights hair.

Inspired by Stila Cosmetics’ iconic Kitten shade, we created the Beachwaver B1 Kitten Glitter which featured a stunning champagne and rose gold ombre sparkle. The Kitten Karma Liquid Eye Shadow was a gift with purchase for the 2020 holiday season!


Beachwaver x World Surf League

 Image of brown haired model at the world surf league with hair styled by a Beachwaver hairtool.
 Image of a surfer holding a surfboard taken through greenery.
 Image of surfer walking towards the Ocean holding a surfboard at sunset.
Image of surfer with blonde hair styled by a Beachwaver hairtool and blowing in the wind.

Beachwaver and the World Surf League teamed up for the first-ever Beachwaver Maui Pro in Honolua Bay, home of the perfect wave. WSL empowers women to follow their dreams and supports equal pay for female surfers.


Beachwaver x NYFW

Beachwaver makes waves behind the scenes at New York Fashion Week. Spotted as the hair crew at Kate Spade, Milly and Ulla Johnson's show.


Beachwaver x PINK

Image of a Blonde haired model sitting on top of got pink sign that reads
Image of Fruit Bowl taken above a pool with Pink
Image of brunette Model with a cat rping swim suit and brown sunglasses.
Image of two blonde models sitting on the ledge of the pool with a

Beachwaver makes a splash with VS PINK at the #PinkNationMotel pool party in Coachella Valley.