Collabs & Partnerships

Beachwaver x Victoria's Secret

The Beachwaver Co creates yet another global phenomenon as the official Hair Sponsor for the Victorias Secret Fashion show from 2015-2016. Official hair spokesperson for The Beachwaver Co. at the Victoria's Secret Fashion Show, celebrity hairstylist and creative genius behind the Beachwaver®, Sarah Potempa, and her award-winning Beachwaver® tool, was behind the bombshell waves striking the 2016 Victoria's Secret runway.

JUNE 2022

Beachwaver x Lively

Beachwaver joined @wearlively for their #SummerExperienceTour at their four store locations in NYC, Boston, Chicago & Austin! Beachwaver ambassadors & hairstylists were on-site providing free hairstyling for customers, including @styled_by_stephanie, @kaciacowanartistry, @michaliagins and @divinebeautybyalex.

JUNE 2022

Beachwaver x Ultimate Stylist

Beachwaver is a sponsor of the 2022 Ultimate Stylist competition! Ultimate Stylist is a charity-based competition, which supports the Born This Way Foundation whose mission is to support the mental health of young people by funding programs and research for mental wellness. Beauty professionals compete to win $10K cash and to be featured in Life & Style Magazine!

May 2022

Beachwaver x Akira

Beachwaver teamed up with Akira to create content featuring our Neon Collection! @ranvier.villamil, one of our Wave ambassadors, was a model, and @hairandmakeupbyjennie, one of our Beachwaver certified hairstylists, assisted Sarah Potempa on set.

April 2022

Beachwaver x Tarte

Beachwaver and Tarte Cosmetics teamed up to host an influencer Glam Suite for festival season! Sarah Potempa and Gregory Alan created tons of cool hairstyles - check out our faves here. 

September 2021

Beachwaver x Pretty Little Thing

Sarah Potempa and her team of hairstylists joined the Pretty Little Thing team backstage at New York Fashion Week! Here, we debuted our Catwalk Collection and created iconic runway looks for the @teyanataylor x PLT show.

June 2021

Beachwaver x It Gets Better Project

In honor of celebrating LOVE, we created the LOVE Collection in partnership with the It Gets Better Project, which supports LGBTQ+ youth around the globe.

November 2020

Beachwaver x Stila Cosmetics

Inspired by Stila Cosmetics’ iconic Kitten shade, we created the Beachwaver B1 Kitten Glitter which featured a stunning champagne and rose gold ombre sparkle. The Kitten Karma Liquid Eye Shadow was a gift with purchase for the 2020 holiday season!


Beachwaver x World Surf League

Beachwaver and the World Surf League teamed up for the first-ever Beachwaver Maui Pro in Honolua Bay, home of the perfect wave. WSL empowers women to follow their dreams and supports equal pay for female surfers.

Beachwaver x NYFW

Beachwaver makes waves behind the scenes at New York Fashion Week. Spotted as the hair crew at Kate Spade, Milly and Ulla Johnson's show.

Beachwaver x PINK

Beachwaver makes a splash with VS PINK at the #PinkNationMotel pool party in Coachella Valley.