Patented Rotating Curling Irons. Allure BEST OF BEAUTY Winner – The Beachwaver Co.

Back to School Sale Starts NOW! ★ 30% OFF SITEWIDE ★ Stock up on faves!

COB IN STOCK ONLY $29

Get Exclusive Deals only on the App | Download now

Collage of a woman on a beach, holding a shine squad bottle, and a braid balm bottlee and a scenic view of the ocean.

Back to School

30% off sitewide

Easy waves, playful braids, and everything you need for A+ style.

Shop Now
VEGAN & CRUELTY FREE
★ 75+ BEAUTY AWARDS ★
☼ WOMEN-OWNED + INDEPENDENT ☼
VEGAN & CRUELTY FREE
★ 75+ BEAUTY AWARDS ★
☼ WOMEN-OWNED + INDEPENDENT ☼
VEGAN & CRUELTY FREE
★ 75+ BEAUTY AWARDS ★
☼ WOMEN-OWNED + INDEPENDENT ☼

SHOP SALE

SHOP NOW
Up to 30% off

Beachwaver B-Series

7 colors
30% off

Beachwaver S-Series

1 color
30% off

Beachwaver Blow Brush

2 colors
Up to 30% off

Polynesian Pink Sugar Fragrance
Up to 30% off

Bali Beach Night Fragrance
Up to 30% off

Bondi Beach Day Fragrance
Up to 30% off

Major Moment Strong Hold Hairspray

  • 1 month
  • 2 months
  • 3 months

COLLECTIONS

Hair Styling Tools

Hair Styling Tools

Hair Care

Hair Care

Fragrances

Fragrances

30% OFF BACK TO SCHOOL

Stock up on haircare, hair tools and accessories.

SHOP NOW

Did you see our summer staple featured on The Today Show? Shop the Luxe Leave in conditioning detangler now!

SHOP BEST SELLER
BEACHWAVER B-SERIES

Watch a live demo of the Beachwaver B1!

Alt text

Discounts equaling or greater than 30% are FINAL SALE. *Free standard shipping promos applies only to the 48 contiguous states. (Excludes Hawaii and Alaska). Excludes international. Hairspray, dry shampoo and mousse are required by carriers to ship by Standard Shipping. Orders including aerosols cannot be expedited. Expedited Shipping will not show as an option for orders including these items. Not responsible for delays caused by shipping carriers. Offer subject to change at any time and without notice. Offers cannot be combined. Due to our variety of promotions, we currently do not offer post-purchase price adjustments. Some exclusions may apply.