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Behind The Hair - Sarah Potempa Blog
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Meet #beachwaverbabe Aimara Mayorca (@waysofstyle)

We loved hearing Chicago-based fashion and lifestyle blogger Aimara Mayorca’s (@waysofstyle) story when we met her at a Beachwaver® event in downtown Chicago. We were so inspired after sitting down with Aimara, we decided to share her story with all of you! Learn more about Aimara—like what she did before becoming a full-time blogger, the best advice she’s ever received and what she thought of the Beachwaver®—below!

BeachwaverTell us about your blog—how did you get started? 

Aimara: When I moved to Chicago from Venezuela four years ago, I had a lot of people saying things to me like, ‘I love your outfit!’ or, ‘Where did you get your shoes?’ I was following some bloggers at the time, and I thought, ‘Maybe I can do this, too!’ At first it was just a hobby—I was going through a divorce at the time, and it began as a kind of escape. A year later, a brand approached me asking for my media kit, and I was like, ‘What’s that?’ I started Googling it and realized people were making money [by blogging]—like real money! So I started to take it more seriously and eventually went full-time. I actually just survived my first year as a full-time blogger! 

Beachwaver: Before blogging, you worked in the oil industry. Tell us more. 

Aimara: When I graduated high school, my Dad told me, ‘You have to be an engineer.’ That’s what you do in Venezuela—you go into the oil industry. So went to engineering school, and then business school. After I graduated, I accepted a job offer from an oil company in Venezuela. I managed drilling contracts and had to be on-site—sometimes I would be covered in oil from head to toe! But any time I went into the office, I dressed up in high heels and dresses. Those were the only moments I felt like myself. I worked there for three years, and it was a great experience, but it made me realize I wasn’t living the life I wanted. So that’s when I moved to Chicago to study English.

Beachwaver: What are your favorite places to shop in Chicago? 

Aimara: My blog is about making the most out of what you have in your closet already, so I actually don’t shop that often, believe it or not! I’m a bargain hunter, so when I do shop, I shop the sales at Express, Loft or Nordstrom. And that’s probably only three or four times a year! 

Beachwaver: What is your favorite restaurant in Chicago? 

Aimara: I die for Italian food, and I recently went to this restaurant called Ella Elli in Lakeview. It’s a small, Italian restaurant—perfect for date night. It’s the best food I’ve had in a while, by far.

Beachwaver: What are some of your goals for 2018? 

Aimara: I want my blog to grow even more—by 50 or 60 percent. And I want to work with five or six brands I’m really passionate about and create long-term relationships with them. I’m also planning to travel around the world for two years, so one of my goals is to save for that this year.

Beachwaver: What’s the best advice you’ve ever received? 

Aimara: One of my sisters gave me two really good pieces of advice. One of them was, ‘Don’t be afraid to be different.’ She also told me that I should always have ‘Good eyes.’ Meaning, in any situation, you have to learn how to look on the bright side. A couple years ago I was going through a rough time, and I made it a point to apply this advice and find the good in every situation. Now I’m super positive and optimistic because I see the good in everything.

Beachwaver: What do you think sets you apart from other bloggers? 

Aimara: Well, I call myself a fashion blogger, but I’m not really a fashion person. I never know what’s going on during fashion week or what’s trending this season. I just stay true to my style, which is usually very classic, so I rarely fall into trends. I also think my account has grown so much because I post consistently, every day in the same way.

Beachwaver: This was your first time using the Beachwaver. What did you think? 

Aimara: I curl my hair all the time, and to find something that will cut my styling time down to 10 minutes—and make it look shiny and wavy like this—is amazing! And it’s super easy to use. I’m really excited to play with it and do a Beachwaver® + Ways of Style post!  


 

Meet #beachwaverbabe Ginger Lu (@gingerrlu)

We met Chicago blogger Ginger Lu (@gingerrlu) at a Beachwaver® event in downtown Chicago and were instantly obsessed with her high-fashion, cool-girl style, so we sat down with her at the Peninsula Hotel to learn more about her style and her blog, mei-mei, and invited her to test drive the Beachwaver®! 

Beachwaver: You have a super successful, midwest-based blog—how do you set yourself apart from other fashion bloggers in the area?

Ginger: I think in the midwest, fashion is inspired by the aesthetic of brands like J.Crew and Lilly Pulitzer, but I pull most of my fashion inspiration from New York and L.A., so I think that sets me apart. But I think the biggest thing is that I’m really into streetwear—brands like RSVP, Virgil Abloh and Off-White. I started reading Hypebeast when I was in high school, and since then I’ve stayed up-to-date on all the cool fashion coming in from Europe and Asia…and I think that sets me apart because my style is a little edgier and a little more ‘street’ than some midwest bloggers.

Beachwaver: What are some of your other hobbies and talents?

Ginger: I play piano. I’m super into photography. I’m also designing a line of streetwear with my sister. And I have a podcast called ‘Ghosted’ about millennial dating and hookup culture.

Beachwaver: It’s freezing in Chicago right now. What are some of your style tips for getting through the winter months in the midwest?

Ginger: Layers, layers, layers. I usually wear a puffy jacket with a denim jacket underneath or a furry turtleneck sweater. Sock boots are also really in right now. I love really furry winter boots you can pair with leggings. I think being comfy in the winter is most important thing, because if you’re comfy and warm, you’re happy.

Beachwaver: What are some of your favorite places to shop in Chicago?

Ginger: That’s a hard one! I love everything in Wicker Park. I go to RSVP [Gallery] a lot. St. Alfred, Una Mae’s. And I’ve been going to Suki + Solaine recently, and Nordstrom for everyday pieces.

Beachwaver: What’s your favorite Chicago activity? 

Ginger: I just like being outside and exploring. There are so many cool things to do in the city. You can go into a coffee shop and meet really cool artists and musicians..I’ve met some of my really good friends just out at events or exploring the city.

Beachwaver: Today was your first time using the Beachwaver®—what did you think?!

Ginger: OK, I’m terrible at doing my hair—all my friends can testify to this. And [the Beachwaver®] is honestly the easiest tool I’ve ever used. It’s super easy, and my hair looks awesome right now. Plus, if I can use it, anyone can. 


 
 

DIY Coachella Hairstyles

Looking for simple, DIY Coachella hairstyles? Look no further because we've got you covered! The new Beachwaver sizes, the Beachwaver S1.25 and Beachwaver S.75, launched recently at Ulta. With these new irons and the addition of either a braid or topknot, it's easy to create a gorgeous look in just minutes.

→ Beachwaver S1.25

 

→ Beachwaver S1.25

 

Beachwaver S.75 , Half Up

   

Beachwaver S1.25

 

Check out our Instagram for more Coachella hair inspiration!


 
 

Miranda Cosgrove

Recently, celebrity hairstylist Sarah Potempa stopped by the Cosmopolitan office to style Miranda Cosgrove for these mesmerizing hair videos. Sarah styled Miranda with a Five Strand Dutch Braid, Halo Snake Braid, and a Half Up Boxed Fishtail Bun.

 

Five Strand Dutch Braid

 

Halo Snake Braid 

 

Half Up Boxed Fishtail Braid 

 

For a detailed, step-by-step tutorial, check out Cosmopolitan's article here.