This holiday season, we’re not just running daily deals — we’re celebrating women in business! As an independent, women-owned company, Beachwaver stands with and for all the phenomenal women that show up with their creativity, hard work and passion.

Today's phenomenal founder is Maureen Kelly with Tarte Cosmetics.

From a one-bedroom startup to a world-recognized beauty powerhouse, Maureen proves what’s possible when a woman bets on herself — and brings others along for the journey.

Maureen Kelly, Founder & CEO of tarte cosmetics, the high-performance, clean beauty brand she started in 1999 from her tiny NYC apartment with one mission: to combine powerful, good-for-you ingredients with products that actually work. With no formal business or makeup training, she trusted her vision and built tarte into a global brand.

A proud boy mom, Maureen is known for keeping it real on social: sharing beauty hacks, behind-the-brand moments, and the unfiltered #momlife chaos that comes with doing it all. She continues to champion female empowerment with an all-female C-suite and ongoing community initiatives.

What's Included:

• Braid Balm Pre-Braid Prep
• Maracuja Juicy Lip - Tarte (colors vary)

Reg. MSRP $51