Privacy policy

The following policy summarizes the commitment of The Beachwaver Co.® (“our”, “we”, or “company”) to the privacy of its visitors. Maintaining your privacy is of utmost importance to us and we will make every effort to protect you and your personal information. We want you to have confidence when visiting beachwaver.com (“Website”), subscribing, shopping, and otherwise utilizing our website. To better protect your privacy we provide this notice explaining our online information practices. Except as specifically indicated, this policy applies only to our website and does not apply to any other websites that may be accessible through our website, such as social media platforms, advertising links, or other third-party websites that may be linked through our website. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. Information submitted by users to our store will be transmitted to and shared with third parties that may be located in other countries, in order to provide services to such users, including but not limited to transaction processing and fraud prevention.

The Information We Collect

On our website, we may ask you to provide us the following types of personal information:

For registration, online surveys, and other online forms we may ask users to provide their names, email addresses, phone numbers, age group, birth date, and other contact information.

For making a purchase, we will collect your email, name, billing address, payment information, and delivery address. Payment card details are collected and processed by our payment processors (such as Shopify Payments, PayPal, Shop Pay, Apple Pay, or Google Pay) through secure, encrypted checkout. We do not store your full credit card number on our servers.

We may also collect personal information that you submit to us voluntarily when you correspond with us or interact with our Customer Service, including the content of chat, email, phone, and social media messages, and any photos or videos you choose to send us (for example, in connection with a warranty or return request).

Additionally, our servers automatically recognize visitors’ domain names, IP addresses (the number assigned to computers on the Internet), browser type, device identifiers, and access times. We may use automatic data collection technologies, including cookies, pixels, and similar technologies, to collect certain information about your online activities, such as the pages you view, the products you browse or add to your cart, and how you arrived at our website.

Cookies

What is a cookie? A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. We assign a different cookie to each device that accesses our website.

More on Cookies

We use cookies to recognize your device and provide you with a personalized experience on our websites. We also use cookies as part of our Service, for example to operate the shopping cart.

We may also use web beacons, pixels, and other automated tracking methods on our websites, in communications with you, and in our products and services, to measure performance and engagement. For example, to provide Reviews of our products.

The website may also gather “traffic data” that may be helpful for marketing purposes or for improving the services we offer. Cookies allow us to store a small piece of data on your computer about your visit to our website. One example of this is when you choose to save your password so that you do not have to re-enter it each time you visit the website. Cookies help us learn which areas of our website are useful and which areas need improvement. You can choose whether to accept cookies by changing the settings on your browser or by using the cookie preferences tool on our website where available. However, if you choose to disable this function, your experience at our website may be diminished and some features may not work properly.

We may use functional cookies to remember choices you’ve made or information you’ve provided.
We may use security cookies to detect authentication abuses to increase the security of the service.
We may use cookies to store a user’s preference regarding a service across web pages.
We may use analytics cookies, both first party and third party, to measure how visitors use our website so that we can make relevant improvements.
We may use advertising cookies and pixels placed by third-party advertising partners (such as Meta, TikTok, Google, and Pinterest) to show you ads for our products on other websites and apps and to measure the effectiveness of our advertising.

We may update and/or change the way we use cookies at any time.

Setting up an Account

In order to purchase any products from our website, you will have to provide your email and mailing address, name, credit card, or other payment information. You also have the option to set up an account. The account requires a password (or a one-time passcode sent to your email or phone) and it is your responsibility to maintain the secrecy of the credentials to your account. For any issues relating to your account, please contact us through customerservice@beachwaver.com. Should you want your account removed, include “Remove Account” in the subject line.

The Way We Use Information

In general, we may use your personal information to:

Administer your account and verify your identity
Process your payments and fulfill your orders
Provide you with Customer Support
Tailor the features, content, and product recommendations on our website to you
Market our products to you, including by email, text message, and online advertising
Respond to your requests and/or troubleshoot problems
Detect and prevent fraud, abuse, and security incidents
Improve the quality of our website, products, and services
Communicate with you about your purchases, including to solicit your review of the products purchased
Comply with legal obligations

See the Detailed Cookies section below for more specific information.

How We Use Artificial Intelligence

Like many retailers, we use artificial intelligence (“AI”) and machine-learning tools, including tools provided by third-party service providers, to help us operate our business and serve you better. Depending on how you interact with us, AI tools may be used to:

Customer service. Help answer your questions and resolve issues faster through automated chat assistants and AI-assisted drafting of email and chat responses. These tools may process the content of your messages and relevant order, shipping, and account details in order to respond to you. Automated conversations are reviewed and supervised by our team, and you can always request to speak with a human representative.
Personalization and marketing. Recommend products, personalize website content, and determine which marketing messages, offers, and advertisements to show you and when to send them, based on your browsing, purchase, and engagement history.
Fraud prevention and security. Screen orders and account activity for signs of fraud, abuse, or unauthorized access. In some cases an order may be automatically flagged, held, or declined based on risk signals; if you believe an order was declined in error, please contact Customer Service.
Analytics and operations. Analyze aggregated sales, traffic, and customer-service data to forecast demand, manage inventory, and improve our products and services.
Content and reviews. Help draft and organize product descriptions, marketing copy, and summaries of customer reviews, and help us moderate and organize reviews, photos, and videos that customers submit to us.

We do not use AI to make decisions that produce legal or similarly significant effects about you without human involvement. Where we work with AI service providers, we limit how those providers may use your personal information, including requiring them to use it only to provide services to us and not to use it to train their general-purpose AI models unless the information has been de-identified or aggregated. We take reasonable steps to review AI-generated content before it is published on our website or sent to you. Please do not share sensitive personal information (such as payment card numbers, government identification numbers, or health information) through chat.

You may choose to subscribe to receive emails or text messages from us regarding promotions, news, product releases, or other events. The information you submit on our website will not be used for this purpose unless you subscribe. We do not share this information with outside parties except to the extent necessary to complete your request. We may disclose your personal information: (i) to third party service providers who help us serve you, including vendors that host our website, process payments, fulfill and ship orders, provide customer service and AI tools, send email and text messages, collect reviews, and verify your identity or screen for fraud; (ii) to third parties to whom you ask or authorize us to send personal information by opting in; (iii) to any subsidiary organizations, joint ventures, or other organizations under our control (collectively, “Affiliates”), in which case we will require our affiliates to honor this Privacy Statement; (iv) to a company that merges with us, acquires us, or purchases substantially all of our assets, in which case such company may continue to process your personal information as set forth in this Privacy Statement; or (v) if we believe in good faith that such disclosure is necessary to: (1) resolve disputes, investigate problems, or enforce our Terms of Service; (2) comply with relevant laws or to respond to requests from law enforcement; or (3) protect and defend our rights or property or the rights and property of you or third parties.

We do not sell your personal information in exchange for money. However, our use of third-party advertising cookies and pixels may be considered a “sale” or “sharing” of personal information for targeted advertising under certain state privacy laws. You can opt out as described in the “Your Privacy Rights” section below.

We may create de-identified, anonymized, or aggregated data from the information we collect (for example, sales trends, product-performance statistics, or aggregated customer-service and browsing data). This data does not identify you, and we may use it for any lawful purpose, including licensing or selling it to third parties such as analytics, research, and data partners. We maintain and use de-identified data only in de-identified form and do not attempt to re-identify it, and we contractually require any recipients to do the same.

Text Message (SMS) Marketing

Program description. The Beachwaver Co.® offers a text message program ("SMS Program") that may include recurring automated marketing messages (such as promotions, product launches, pre-orders, waitlist and restock alerts, and cart reminders) and transactional messages (such as order and shipping updates) sent to the mobile number you provide.

Consent. We send marketing text messages only to people who have given prior express written consent by affirmatively opting in, for example by entering their mobile number and checking an unchecked consent box on one of our sign-up forms or at checkout. By opting in, you agree to receive recurring automated marketing text messages from The Beachwaver Co.® at the mobile number provided, including messages sent using an autodialer or other automated technology, and you agree to this Privacy Policy and our Terms of Service. Consent is not a condition of any purchase. You represent that you are the account holder or authorized user of the mobile number you provide and that you are at least 18 years old.

Frequency and cost. Message frequency varies. Message and data rates may apply. We aim to send marketing messages only during reasonable daytime hours in your local time zone, and we follow applicable state rules on timing and frequency.

Opting out and help. You can opt out at any time by replying STOP to any message. Replies of STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE will be treated as an opt-out request, and you may also revoke consent by any other reasonable means, such as by emailing customerservice@beachwaver.com. After you opt out, we may send one message confirming your request, and you will not receive further marketing messages unless you opt in again. We honor opt-out requests within the time required by applicable law. For help, reply HELP or contact us at customerservice@beachwaver.com. Opting out of text messages does not opt you out of emails, and vice versa.

Changes to your number. If you change, transfer, or deactivate your mobile number, you agree to reply STOP from that number or notify us at customerservice@beachwaver.com before doing so, so we can remove it from our list.

Carriers. Mobile carriers are not liable for delayed or undelivered messages.

How we use and share mobile information. We use your mobile number and SMS consent to operate the SMS Program, and we share it only with the service providers that deliver our text messages on our behalf. No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from all of the information-sharing categories described elsewhere in this Privacy Policy and will not be shared with or sold to any third parties.

Your Choices

You can always decline to provide any personal information to us - it is your choice, and you are under no obligation to provide personal information to us. However, if you decide not to provide such information, then you may not be able to use or purchase from our site. At any point, you may access, review, and modify your personal information from your account or by contacting us at the email provided below.

Should you decide to stop receiving promotional emails, we provide instructions in those emails to unsubscribe and will respect your decision to unsubscribe by removing you from the newsletter. To stop receiving text messages, reply STOP.

We use non-identifying and aggregate information to better design our website and to share with advertisers. We will not examine this information for identifiable individual information. Traffic and transaction information may be shared with advertisers or third-party businesses on an aggregate and anonymous basis. We may use IP addresses to diagnose server or website problems, to administer the website or to provide you with more display content according to your preference. Promotions or advertisers on our website may utilize cookies. We do not have access to or control over the information collected by advertisers you may visit from our website.

In order to accommodate changes in our business, we may sell or buy portions of our company or other companies or assets, including the information collected through this website or otherwise collected in connection with the website. If our company or substantially all of its assets are acquired, customer information will be one of the assets transferred to the acquirer.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information under applicable law, including the right to: (a) know what personal information we collect, use, and disclose about you; (b) access a copy of your personal information; (c) correct inaccurate personal information; (d) delete your personal information; (e) opt out of the “sale” or “sharing” of your personal information for targeted advertising; (f) opt out of certain profiling; and (g) not be discriminated against for exercising these rights. Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws, as well as residents of the United Kingdom and European Economic Area, may have these or similar rights.

To exercise your rights, email us at info@beachwaver.com with “Privacy Request” in the subject line, or use the “Do Not Sell or Share My Personal Information” link on our website where available. We also honor Global Privacy Control (GPC) browser signals as an opt-out request where required by law. We may need to verify your identity before fulfilling your request. You may designate an authorized agent to make a request on your behalf. If we decline your request, you may appeal by replying to our response. We will not discriminate against you for exercising your rights.

Residents of the United Kingdom and European Economic Area also have the right to lodge a complaint with their local data protection authority. Our legal bases for processing your personal information are performance of our contract with you, our legitimate business interests, your consent (which you may withdraw at any time), and compliance with legal obligations. We retain personal information for as long as needed to fulfill the purposes described in this policy, comply with our legal and tax obligations, resolve disputes, and enforce our agreements.

Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use reasonable technology to help prevent interference or access from unauthorized persons. Sensitive information is transmitted securely using encryption. Despite such efforts, however, please note that no company, including us, can fully eliminate risks or guarantee the security of your personal information; unauthorized entry or use, hardware or software failure, and other factors may compromise the security of information about you at any time. Consequently, we do not guarantee the security of any information or our ability to prevent any such loss, misuse, or otherwise to you or to any third party arising out of any such loss, misuse, or alteration.

International Data Transfers

We are based in the United States. For customers outside of the U.S., your information is transferred to and stored in the U.S. (and may be processed in other countries where our service providers operate) in order to fulfill our business commitments to you. Where required, we rely on appropriate safeguards for these transfers, such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or the EU-U.S. Data Privacy Framework where our service providers participate in it.

Children

Our website is a general audience website and no portion of the website is directed specifically to children under 13. We do not knowingly collect or maintain information at our website from those we actually know are under 13. If we learn or have reason to suspect that a website user is under 13, we will delete any personal information in that user’s account.

Public Forums and User Content

The website may include interactive features such as product reviews, comments sections, or the ability to submit photos and videos. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. Content you submit may be reviewed, organized, and moderated with the help of AI tools as described above.

Third Party Links

The website may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices, collection, use, maintenance, sharing or disclosure of data, or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies. We encourage you to read the privacy policies of websites that you visit before submitting personal information.

Contact

Should you have other questions or concerns about these privacy policies, please contact us at info@beachwaver.com.

We reserve the right to update, alter, or modify this privacy policy at any time. Any update, alteration, or modification made will become effective upon posting to this website, and we will update the “updated” date at the top of this policy. We encourage you to review this policy periodically.

Detailed Cookies

Cookie	Type	Purpose
_ab	Functional	Used in connection with access to admin
_orig_referrer	Functional	Used in connection with shopping cart
_secure_session_id	Functional	Used in connection with navigation through website
Cart	Functional	Used in connection with shopping cart
Cart_sig	Functional	Used in connection with checkout
Cart_ts	Functional	Used in connection with checkout
Checkout_token	Functional	Used in connection with checkout
Secret	Functional	Used in connection with checkout
Secure_customer_sig	Functional	Used in connection with customer login
Storefront_digest	Functional	Used in connection with customer login
_landing_page	Reporting and Analytics	Track landing pages
_orig_referrer	Reporting and Analytics	Track landing pages
_s	Reporting and Analytics	Shopify analytics
_shopify_fs	Reporting and Analytics	Shopify analytics
_shopify_sa_p	Reporting and Analytics	Shopify analytics relating to marketing & referrals
_shopify_sa_t	Reporting and Analytics	Shopify analytics relating to marketing & referrals
_shopify_uniq	Reporting and Analytics	Shopify analytics
_shopify_visit	Reporting and Analytics	Shopify analytics
_shopify_y	Reporting and Analytics	Shopify analytics
_y	Reporting and Analytics	Shopify analytics