How Beachwaver Became THE #1 Most Gifted Hair Tool in the US
(The viral, celebrity-approved curling iron everyone is talking about this holiday season)
If you’ve ever wondered why the Beachwaver curling iron keeps popping up on your FYP, Pinterest boards, and every holiday “must-have” list… buckle up, bestie. We’re diving into how this easy curling tool became the ultimate holiday hair gift.
Once Upon a Curl…
Back in 2012, celebrity hairstylist Sarah Potempa had a “wait… what if?” moment and sketched out what would become the OG rotating curling iron. Her mission? Make long-lasting curls and effortless waves accessible for everyone — not just the girls with glam squads.
To turn her vision into a powerhouse hair styling tool brand, Sarah teamed up with her sisters, Erin and Emily, and thus Beachwaver was born. A female-founded, US-based brand with a mission to make everyone feel like main character energy? Iconic.
Why It Went Viral (and Stayed Viral)
Here’s why this best curling iron for all hair types dominates:
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Beginner-friendly & press-of-a-button easy — literally anyone can create waves or red-carpet curls.
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Works for all hair types & lengths — short, long, fine, thick. There’s a barrel for every vibe.
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Cute, collectible designs — limited edition colors + Instagram-worthy aesthetic.
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Celebrity & stylist-approved — trusted by pros behind the scenes in NYC, LA, and Miami events like Art Basel.
Social media proof? The Beachwaver has gone viral on TikTok, Instagram, and YouTube, with features behind the scenes of Dancing With the Stars, RHONY, and in celebrity stylists’ kits nationwide.
Award-Winning & Press-Approved
If you’re into credible hair tools, the Beachwaver has accolades like:
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Allure Best of Beauty
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BuzzFeed Favorite Hair Tool
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Cosmopolitan Must-Have Curling Iron
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Glamour’s Top Hair Styling Tool
Over 2 BILLION press impressions and counting. Translation? This is a tool that actually works, not just for clout.
Why It’s the #1 Most Gifted Hair Tool This Holiday Season
The Beachwaver checks all the boxes:
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Rotating curling iron with easy, press-of-a-button curls
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Long-lasting waves with minimal effort
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Stylist-approved and trusted by pros in the US
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Beginner-friendly for at-home glam
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Perfect gift for holiday hair routines
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Viral, award-winning, and totally adorable
Whether you’re gifting your sister in NYC, your bestie in Los Angeles, or your mom in Miami, the Beachwaver curling iron is the ultimate holiday hair gift that actually gets used (and loved).