What it is

BRB Blonde Purple Shampoo is a toning shampoo that neutralizes brassy and yellow tones in blonde, silver, and highlighted hair while delivering intense moisture and bond-repair strengthening—without the dryness of traditional purple shampoos.

Who it's for

Blonde, platinum, silver, gray, balayage, and color-treated hair needing weekly brass control, hydration, and strength. Works best paired with BRB Blonde Purple Conditioner.

Key benefits

• Purple pigments neutralize brassiness; use 1–2 times weekly or adjust for your tone
• Tahitian Monoi Flower + shea butter + HIx® Alpha Bond Multipliers repair and strengthen while toning
• Soft, color-safe result with no ashiness or dryness
• Adjustable toning: 3–5 minutes for gentle weekly use, 7–10 minutes for deeper brass correction

How to use

Lather into wet hair. Leave on 3–5 minutes (light toning) or 7–10 minutes (deep brass correction). Rinse well. Follow with BRB Blonde Purple Conditioner for best results.