What it is

BRB Blonde Purple Shampoo is a toning, deeply moisturizing purple shampoo that neutralizes brassy and yellow tones to keep blonde, silver, and highlighted hair bright, cool-toned, and healthy—without the dryness of traditional purple shampoos.

Who it's for

Blonde, platinum, silver, gray, balayage, and color-treated hair that needs weekly brass control and intense moisture between salon visits.

Key attributes

• Toning power: Purple pigments neutralize brassiness; use 1–2 times weekly or adjust frequency for your tone
• Moisture-rich formula: Tahitian Monoi Flower + shea butter + HIx® Alpha Bond Multipliers (bond-repair technology) condition while toning
• Result: Soft, strengthened, cool-toned hair—no ashiness or dryness

How to use

Lather into wet hair. Leave on 3–5 minutes for gentle toning, 7–10 minutes for deeper brass correction. Rinse well. Follow with BRB Blonde Purple Conditioner for best results.