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What it is: BRB Blonde Purple Shampoo is a toning shampoo that neutralizes brassy and yellow tones in blonde, platinum, silver, and highlighted hair while delivering intense moisture and bond-repair strengthening—without the dryness of traditional purple shampoos.
Who it's for: Blonde, silver, gray, balayage, and color-treated hair needing weekly brass control, hydration, and strength.
Key benefits:
- Purple pigments neutralize brassiness (3–5 min for light weekly use, 7–10 min for deeper correction)
- Tahitian Monoi Flower + shea butter + HiX® Alpha Bond Multipliers repair and strengthen while toning
- Color-safe, soft finish with no ashiness or dryness
- Pairs with BRB Blonde Purple Conditioner for best toning results
Use case: Weekly brass maintenance or deep correction—adjust time to match your tone.
Vegan
Cruelty Free
Paraben Free
Sulfate Free