This flat iron straightened my hair in no time. What is even better, is that I had to later put my hair in a pony tail all day, slept on it and woke up the next day and it was still straight! Usually my thick hair has trouble staying straight and will get wavy at any sign of humidity (I live in Texas), but this was not an issue at all. I also love the color. It matches my floral Beachwaver curling iron, which I am also obsessed with. That is one of the reasons I chose to go with the Beachwaver flat iron when I decided I needed an upgrade. No regrets here.